According to Dekhili et al. (2021, pp. 21\u201322), \u201csustainable marketing is a proactive approach and a process (combining tools, indicators, objectives, and resources) that creates value in a combined and systematic way at three levels:
\u2013 Value for the company
\u2013 Value for the consumer
\u2013 Extended value (environmental and social value)<\/p>\n
It is reflected in the integration of environmental and social issues at the core of the brand\u2019s strategic vision by defining a purpose that goes beyond profit objectives and is rooted in the long term. It is implemented through the different dimensions of the marketing mix \u2014 product design, pricing, distribution, and communication.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
According to Dekhili et al. (2021, pp. 21\u201322), \u201csustainable marketing is a proactive approach and a process (combining tools, indicators, objectives, and resources) that creates value in a combined and systematic way at three levels:
\n\u2013 Value for the company
\n\u2013 Value for the consumer
\n\u2013 Extended value (environmental and social value)
\nIt is reflected in the integration of environmental and social issues at the core of the brand\u2019s strategic vision by defining a purpose that goes beyond profit objectives and is rooted in the long term. It is implemented through the different dimensions of the marketing mix \u2014 product design, pricing, distribution, and communication.\u201d<\/p>\n","protected":false},"featured_media":54486,"template":"","format":[11958,11959],"meta":{"_acf_changed":false},"categories":[3025,3024,3146,4555,4554,3145],"tags":[11568,11566,11569,11565,11567,6959],"class_list":["post-58284","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-developpement-durable-et-rse","category-enseignement-superieur-de-management","category-higher-management-education","category-marketing-sales-and-communication","category-marketing-vente-et-communication","category-sustainable-development-and-csr","tag-climate-emergency","tag-environmental-and-social-issues","tag-extended-value","tag-green-consumption","tag-societal-transformation","tag-sustainable-marketing","format-dico","format-management-dictionary"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/58284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":0,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/58284\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/54486"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=58284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=58284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=58284"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=58284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}