This research develops a new conceptual framework based on use intention for classifying purchases. Accordingly, it moves past the dominant material vs. experiential dichotomy as well as adding a third purchase type: activity engagement purchases, which are defined as purchases that support sustained consumer activities overtime. This new typology is empirically examined to understand how different purchase types contribute to consumer happiness. Activity engagement purchases emerge as a conceptually and empirically distinct type of purchase that consumers can readily classify and recall. Activity engagement purchases also generate greater happiness than material or experiential ones \u2013 which is found to be driven by their ability to fulfill consumers\u2019 competency needs and facilitate value expression.<\/p>\n","protected":false},"excerpt":{"rendered":"
Cette recherche d\u00e9veloppe un nouveau cadre conceptuel bas\u00e9 sur l’intention d’utilisation pour classer les achats. Elle d\u00e9passe ainsi la dichotomie dominante entre achats mat\u00e9riels et achats exp\u00e9rientiels et ajoute un troisi\u00e8me type d’achat : les achats d’engagement actif, d\u00e9finis comme des achats qui favorisent une activit\u00e9 de consommation soutenue dans la dur\u00e9e. Cette nouvelle typologie est examin\u00e9e empiriquement afin de comprendre comment les diff\u00e9rents types d’achat contribuent au bonheur du consommateur. Les achats d’engagement actif apparaissent comme un type d’achat distinct, conceptuellement et empiriquement, que les consommateurs peuvent facilement classer et m\u00e9moriser. Ils g\u00e9n\u00e8rent \u00e9galement un bonheur sup\u00e9rieur \u00e0 celui des achats mat\u00e9riels ou exp\u00e9rientiels, ce qui s’explique par leur capacit\u00e9 \u00e0 r\u00e9pondre aux besoins de comp\u00e9tences des consommateurs et \u00e0 faciliter l’expression de leurs valeurs.<\/p>\n","protected":false},"featured_media":62038,"template":"","format":[11969,11970],"meta":{"_acf_changed":false},"categories":[4555,4554],"tags":[11672,11675,11673,11671,11674,11677,11664,11676],"class_list":["post-58261","video-acf","type-video-acf","status-publish","has-post-thumbnail","hentry","category-marketing-sales-and-communication","category-marketing-vente-et-communication","tag-activity-engagement","tag-competency","tag-experiential","tag-happiness","tag-material","tag-purchase-type","tag-type-dachat","tag-value-expressiveness","format-recherche","format-research"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/58261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/video-acf"}],"version-history":[{"count":0,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/video-acf\/58261\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/62038"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=58261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/categories?post=58261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/tags?post=58261"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/format?post=58261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}