{"id":56783,"date":"2024-02-12T10:37:30","date_gmt":"2024-02-12T09:37:30","guid":{"rendered":"https:\/\/fnege-medias.fr\/auteur-acf\/bayarassou-oula-2\/"},"modified":"2026-03-30T23:45:48","modified_gmt":"2026-03-30T21:45:48","slug":"bayarassou-oula","status":"publish","type":"auteur-acf","link":"https:\/\/fnege-medias.fr\/en\/auteur\/bayarassou-oula\/","title":{"rendered":"BAYARASSOU Oula"},"content":{"rendered":"<p>Oula BAYARASSOU holds a PhD in Management Sciences (specialism: Marketing) from Grenoble Alpes University. Her doctoral work, dealing with brand hatred, won two awards: the Cercle Marketing Client- Sp\u00e9cial th\u00e8se prize (class of 2021) and first prize in the &#8220;Ma th\u00e8se (film\u00e9e) en 180 sec&#8221; competition &#8211; 1st edition &#8211; 35th International Congress of the AFM (French Marketing Association) in May 2019. Her research focuses on brand-consumer relations, emotions and feelings towards brands, consumer psychology and qualitative and mixed methodologies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oula BAYARASSOU holds a PhD in Management Sciences (specialism: Marketing) from Grenoble Alpes University. Her doctoral work, dealing with brand hatred, won two awards: the Cercle Marketing Client- Sp\u00e9cial th\u00e8se prize (class of 2021) and first prize in the &#8220;Ma th\u00e8se (film\u00e9e) en 180 sec&#8221; competition &#8211; 1st edition &#8211; 35th International Congress of the [&hellip;]<\/p>\n","protected":false},"featured_media":43056,"template":"","meta":{"_acf_changed":false},"class_list":["post-56783","auteur-acf","type-auteur-acf","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/auteur-acf\/56783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/auteur-acf"}],"about":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/types\/auteur-acf"}],"version-history":[{"count":0,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/auteur-acf\/56783\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media\/43056"}],"wp:attachment":[{"href":"https:\/\/fnege-medias.fr\/en\/wp-json\/wp\/v2\/media?parent=56783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}