Ethnography originates from joining the two words: ethnos, which is Greek for cultural group, and graph, meaning writing. John van Maanen described ethnography as “tales of the field”. Ethnography in general is devoted to describing ways of life of humankind. Organizational ethnography is a social-scientific description of group of people interacting together for a period of time within organizations, whether formal or informal.

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Corporate venture capital (CVC) plays a pivotal role in driving innovation. Our study offers compelling evidence that integrating sustainability into CVC strategies benefits not only the environment but also enhances long-term financial performance. Through CVC programs, corporate parents innovate by creating and executing new business models, leveraging both incremental and radical innovation. The concept of “innovation compensation” serves as a catalyst for encouraging corporations to adopt ecologically sustainable practices.
SHUWAIKH Fatima - EMLV |
- Research
- Sustainable Development and CSR