FNEGE MEDIAS
FNEGE MEDIAS
[Série – Face à la crise Covid-19] Vendre durant la période de confinement ?
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[Série – Face à la crise Covid-19] Vendre durant la période de confinement ?

Can business continue in a lockdown situation and if so, how? We will build on the widely accepted work on the ‘7 key stages of the sales process’ (Dubinsky, 1980/81, ;Moncrief and Marshall 2005) and revisit them in the light of a lockdown situation in 2020.
How do we proceed with each of these 7 stages of the sales process, using social media and other digital communication and matchmaking techniques?

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Podcasts of the same institution

Can business continue in a lockdown situation and if so, how? We will build on the widely accepted work on the '7 key stages of the sales process' (Dubinsky, 1980/81, ;Moncrief and Marshall 2005) and revisit them in the light of a lockdown situation
DEFELIX Christian - Grenoble IAE |
FOURNIER Christophe - AUNEGE |

Podcasts of the same Topic

A video that presents our article published in The Conversation in mid-March 2020 and that aims to provide an interesting deciphering of a situation of fear appeal, that of the management of the coronavirus health crisis, using behavioral sciences.
GAVARD-PERRET Marie-Laure - Grenoble IAE |
MAILLARD-WILHELM Marie-Claire - Grenoble IAE |
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CAPELLI Sonia - iaelyon School of Management |
Due to the heterogeneous nature of the crowd in online crowdsourcing, one key question discussed by academics and practitionersiswhether participants are skilledenough to makevaluable contributions...
STEILS Nadia - IAE Lille |
Urban crowdsourcing is a new form of open innovation that aims to develop smart cities. Using a qualitative approach with experts involved in the Casablanca Smart City project, this research contributes by studying complex, multi-actor ecosystems...
STEILS Nadia - IAE Lille |

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