KEDGE Business School

KEDGE Business School is a French business school created following the merger of Bordeaux école de management (formerly ESC Bordeaux) and Euromed Management (formerly ESC Marseille) in 2013.

It has four campuses in France (Paris, Bordeaux, Marseille and Toulon), two in China (Shanghai and Suzhou), two in Africa (Dakar and Abidjan) and three associated campuses (Avignon, Bastia and Bayonne).

The school offers a range of management courses from Bac +3 to Bac +5/6.

Vidéos récentes de cette institution

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When values and profits collide: the case of concerned market innovation

Concerned market innovations acknowledge that businesses can no longer be driven by profitability alone and have to integrate non-economic values and collective concerns. Studying the evolution of such an innovation – a mobile phone recovery and recycling scheme - we find that social concerns enter the market and are integrated into its functioning through representational, exchange and normative practices. The integration of social concerns in the market results in the transformation of these practices so that they better fit the marketplace but lose their original form.

D'ANTONE Simona - KEDGE Business School |

Research
Marketing, Sales and Communication

Podcasts récents de cette institution

When values and profits collide: the case of concerned market innovation

Concerned market innovations acknowledge that businesses can no longer be driven by profitability alone and have to integrate non-economic values and collective concerns. Studying the evolution of such an innovation – a mobile phone recovery and recycling scheme – we find that social concerns enter the market and are integrated into its functioning through representational, exchange and normative practices.

D'ANTONE Simona - KEDGE Business School |