AUDENCIA

Founded in 1900, Audencia is one of Europe's leading business schools.

It is EQUIS, AACSB and AMBA accredited. As the first business school in France to join the United Nations' Global Compact initiative, and a signatory to its Principles of Responsible Management Education, Audencia was committed from the outset to training and supporting innovative, responsible managers with hybrid skills who can make a positive contribution to the major challenges facing our organizations, our societies and our planet. Audencia has also created Gaïa, the very first business school dedicated to ecological and social transition.

In co-creation with its stakeholders, Audencia produces and disseminates knowledge that has an impact on scientific literature, the content of its training courses, business practices and society as a whole. It thus contributes to the following three major challenges: the creation and use of responsible technologies and information, the definition and adoption of managerial approaches favoring inclusive organizations and societies, and the design and implementation of sustainable business and development models.

Audencia offers management and communication programs from bachelor to doctorate level. It has signed agreements with 215 academic institutions abroad, and more than 180 national and international companies. It has over 7,200 students, a faculty of 152 professors and a network of over 34,000 graduates.

Vidéos récentes de cette institution

03:41
Offsetting means offsetting assets and liabilities and only reporting the net values in the financial statements. Whether offsetting should be allowed remains the largest difference between US and international accounting standards. Banning offsetting will have a significant impact on the financial statements, especially the banks. Hence, US banks stay firmly opposed to restricting offsetting in accounting due to great negative impact on the banks capital ratios.
ZHANG John - AUDENCIA |
03:16
This study draws on the theory of cognitive dissonance to better understand how individuals make moral sense of responsible business behavior in a societal paradox characterized by interdependent and contradictory demands between important social objectives. Using a qualitative survey open to the U.S. public at the the start of the pandemic, the study proposes a typology called the 4R Model of Moral Sensemaking of Competing Social Problems. The 4R Model offers insights for businesses on how their responses to competing social problems may be perceived as either responsible and/or irresponsible. The study then expands the paradox and micro-CSR literatures.
REED Heidi - AUDENCIA |
01:58
What are digital data wallets? What type of data do they handle, and what are their advantages? Digital data wallets are secure digital platforms or applications that allow users to store, manage, and share personal information and data. These wallets can hold a variety of digital credentials, including payment information, identification documents (like driver’s licenses or ID cards), and health records. Their flexibility and security make digital data wallets an attractive solution for a range of activities, from financial transactions to identity verification and online authentication.
TRABANDT Mélanie - AUDENCIA |
04:15
The rise of digital wallets led the EU to fund the Soteria project. It unites practitioners and researchers from across Europe to pinpoint the key criteria that will persuade individuals to use Digital Data Wallets.
TRABANDT Mélanie - AUDENCIA |

Podcasts récents de cette institution

Offsetting means offsetting assets and liabilities and only reporting the net values in the financial statements. Whether offsetting should be allowed remains the largest difference between US and international accounting standards. Banning offsetting will have a significant impact on the financial statements, especially the banks. Hence, US banks stay firmly opposed to restricting offsetting in accounting due to great negative impact on the banks capital ratios.
ZHANG John - AUDENCIA |
This study draws on the theory of cognitive dissonance to better understand how individuals make moral sense of responsible business behavior in a societal paradox characterized by interdependent and contradictory demands between important social objectives. Using a qualitative survey open to the U.S. public at the the start of the pandemic, the study proposes a typology called the 4R Model of Moral Sensemaking of Competing Social Problems. The 4R Model offers insights for businesses on how their responses to competing social problems may be perceived as either responsible and/or irresponsible. The study then expands the paradox and micro-CSR literatures.
REED Heidi - AUDENCIA |

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