Managing a company exposes the manager to the temptation to use its assets for personal gain. To prevent and punish this possibility, the French Commercial Code criminalizes misuse of corporate assets, a variant of breach of trust specific to limited liability companies such as public limited companies, simplified joint-stock companies, and SARLs. This offense aims to protect the assets of the legal entity and, therefore, the interests of the partners, particularly those who do not participate in management, and the interests of various stakeholders, including creditors.

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Conversion, essential in digital marketing, refers to a visitor's action in completing a key objective, such as a purchase or registration. Three elements are fundamental to maximizing conversions: an optimized user experience, with a fast and intuitive website like Amazon's; relevant and personalized messaging, supported by clear pages and effective calls to action; and finally, trust, reinforced by customer reviews or guarantees. Examples like Spotify, Booking.com, and Netflix demonstrate how simplifying the customer journey or creating a sense of urgency can transform visitors into loyal customers. Digital tools, such as A/B testing and heatmaps, facilitate these optimizations. With artificial intelligence, companies like Google and IBM Watson further personalize experiences, increasing conversion rates. Conversion, far more than just an indicator, is now a key method for transforming intent into concrete action.
MERCANTI-GUERIN Maria - IAE Paris-Sorbonne Business School |
- Management Dictionary
- Digital Transformation, Strategic Management
