The promotion of innovative pedagogical practices, favoring the inclusion and professional integration of new audiences, is a particular hot topic at the moment in higher education. Management scholars and University lecturers are prolific in this area and are increasingly involved in pedagogical transformation in connection with a competency-based approach. We believe that these initiatives must be identified, recognized and promoted, in a more systematic way. This video offers to introduce some elements of pedagogical innovation from a conceptual point of view as well as from the point of view of its ecosystem.
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Building on construal level theory and psychological distance (PD), this paper considers the impact of erotic ads; the factors of sex and moral attentiveness are also examined. Two experiments delve into different PD types, evoking variant construal levels (CLs) while promoting a different product across different levels of erotic intensity in the ad. Findings show that as the PD or CL decreases, reactions become more unfavorable, regardless of the ad’s level of erotic intensity. Also, reactions vary depending on sex and moral attentiveness; women and individuals with high moral attentiveness levels express stronger objections.
THEODORAKIS Ioannis - OMNES Education |
- Research
- Marketing, Sales and Communication
