This article, at the crossroads of neuroscience and management science, examines the importance of memory in the entrepreneurial support of women creators. The involvement of women and their commitment to entrepreneurship is a major issue for economic growth. Studying the support systems for women is therefore crucial.
The ambition of this paper was therefore to introduce neuropsychology into the field of entrepreneurship in a transdisciplinary manner. To achieve this, a triangulation of methods was carried out in order to ensure the validity of the conclusions reached.