Global Brands and retailers expect their suppliers to comply with stipulated manufacturing codes of conduct or minimum standards ensuring safe working environments and reduce exploited working conditions. On another side of the spectrum, it mounts pressure on brands’ sourcing managers to ensure ethical sourcing by balancing the needs of the stakeholders. Global Brands and retailers expect their suppliers to comply with stipulated manufacturing codes of conduct or minimum standards, ensuring safe working environments and reduce exploited working conditions. Suppliers in emerging economies face difficulty meeting commercial targets, a key reason for noncompliance, and many other factors that force them to be non-compliant.
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“Deep” Electronic Word of Mouth involves in-depth online consumer discussions about products and services. It goes beyond surface-level comments, offering thoroughness, authenticity, and influence. Examples include detailed reviews on platforms like Amazon, TripAdvisor and discussions in specialized forums impacting businesses and consumers.
ZAMAN Mustafeed - EM Normandie |
- Management Dictionary
- Marketing, Sales and Communication