A post-COVID guide for marketers

A post-COVID guide for marketers
Catégorie(s) : Vidéos Marketing

Professor Saeid Vafainia talks about his impact paper, published as part of ESCP Business School’s « Managing a Post-Covid19 Era » series, in which he demonstrated that recessionary periods may provide opportunities for marketers to grow their brand’s market share with the right marketing-mix spending management.

À propos de l'auteur

Nom(s) VAFAINIA Saeid ;
Institution(s) ESCP Europe;
Fonction(s) Professeur
  • marketing
  • Covid
  • Brand
  • Market